CGD Connections and ACTIMMUNE
Chronic granulomatous disease (CGD) is a rare primary immunodeficiency disorder (~1,600 patients) in which the body is unable to destroy certain pathogens. For several years, we've been a trusted partner for this client and brand in developing branded and lightly branded communications across numerous tactics, including:
CGD Connections provides optimal health and education through a lightly branded online platform, featuring access to the ACTIMMUNE website. Our multimedia content educates on treatment options and lifestyle support. We offer mentorship programs and host live events to foster peer connections.
For ACTIMMUNE, we created multiple channels for treatment education and support for both HCPs and patients. Our messaging emphasizes the crucial benefit of preventing serious infections: more time spent outside the hospital. We offer on-demand content and CNEs to facilitate treatment initiation and ongoing support.