Lab to Life

Spark Therapeutics sought to be the leading educator on hemophilia gene therapy but needed to establish trust as a newcomer with a potential treatment. To tackle this, we created educational initiatives to lead the gene therapy discussion and build trust in Spark. One strategy (see others in my portfolio) involved bringing gene therapy science to a hemophilia conference. This was realized through the recreation of a 'lab,' including:

• An interactive, 3-D-printed model illustrating gene therapy mechanisms • Customized laboratory microscopes •Virtual reality headsets and headphones for immersive experiences